BBM Content Tiers Guide

Stop guessing
what you get.
Plan it.

Three video complexity tiers, mapped to every BBM package. Pick the tier that matches your goals and the package that matches your tempo.

3
Complexity tiers
3
Package options
0
Surprises
Why this guide exists

Not every video is built the same.
Your plan shouldn't pretend they are.

A daily talking head reel and a hero brand film both count as "videos". But they take wildly different time, talent, and assets to produce. We grouped every project into three honest complexity tiers so you can plan a content engine that matches your actual goals.

Match the tier to your goal

Low Complexity for daily presence. Mid Complexity for engagement. High Complexity for campaigns that move the needle. Each tier exists for a specific job.

Know what fits in your package

Every package supports every tier. See exactly how many videos you get for every tier on every package.

No "what counts as what" surprises

Clear examples for each tier. Send the brief, we tell you upfront which tier it falls into. Zero ambiguity, zero arguments later in the month.

Tier 1 · Low Complexity

The daily presence engine.

Talking head format, basic captions, music. No b-roll, or b-roll provided by you and under 20GB. Built for high frequency, consistent posting that keeps you visible without burning your team out.

What's inside
Talking head footage, basic captions, music bed. Clean cuts, no heavy effects.
Best used for
Daily content, personal brand posting, high frequency social presence on TikTok, Reels, Shorts.
Footage rule
No b-roll, or client provided b-roll under 20GB.
Momentum · $999/mo
Up to
25
Low Complexity videos / month
Turnaround 1 to 2 days
Pro · $1,895/mo
Up to
50
Low Complexity videos / month
Turnaround Same day
Enterprise · $3,595/mo
Up to
100
Low Complexity videos / month
Turnaround Same day
See it in action. Click any to play
Ready to ship Low Complexity content? Book your free strategic call
Tier 2 · Mid Complexity

The engagement workhorse.

Clear structure, styled captions, music, b-roll, and one or two motion graphics and/or AI assets. General color correction included. The right tier for content that has to actually hold attention and earn watch time.

What's inside
Structured edit, styled captions, music, b-roll, mid-complexity motion graphics and/or AI assets, general color correction.
Best used for
Engagement focused content, educational and value driven videos, ads with moderate production value.
Production lift
Roughly 1.3× the build time of a Low Complexity video.
Momentum · $999/mo
Up to
17
Mid Complexity videos / month
Turnaround 1 to 4 days
Pro · $1,895/mo
Up to
40
Mid Complexity videos / month
Turnaround 1 to 2 days
Enterprise · $3,595/mo
Up to
75
Mid Complexity videos / month
Turnaround Same to next day
See it in action. Click any to play
Ready to ship Mid Complexity content? Book your free strategic call
Tier 3 · High Complexity

The conversion heavyweight.

Editor led storytelling, dynamic captions, sound design, heavy b-roll (up to 100GB), rotoscope, intricate color correction, motion graphics that make up half the video, and other advanced techniques. Built for the videos that have to actually move people, and revenue.

What's inside
Editor developed storytelling, dynamic captions, sound design, heavy b-roll, rotoscope, intricate color, ~50% motion graphics, advanced techniques.
Best used for
High impact ads, brand storytelling, key campaign pieces, hero launch content.
Footage rule
Heavy b-roll allowed, up to 100GB.
Momentum · $999/mo
Up to
12
High Complexity videos / month
Turnaround 1 to 4 days
Pro · $1,895/mo
Up to
30
High Complexity videos / month
Turnaround 1 to 2 days
Enterprise · $3,595/mo
Up to
60
High Complexity videos / month
Turnaround Same to next day
See it in action. Click any to play
Ready to ship High Complexity content? Book your free strategic call
All three tiers, side by side

The full breakdown.

Monthly volume and turnaround across every BBM package, for every tier.

Complexity Tier Momentum$999/mo Pro$1,895/mo Enterprise$3,595/mo
01 Low Complexity
Max videos / month Up to25 Up to50 Up to100
02 Mid Complexity
Max videos / month Up to17 Up to40 Up to75
03 High Complexity
Max videos / month Up to12 Up to30 Up to60
Package essentials
Turnaround per video 1 to 4 days 1 to 2 days Same to next day
Editor hours / week 10 hrs 20 hrs 40 hrs
Brands supported Up to 4 Unlimited Unlimited
Slack access
Monthly strategy calls

Pick one tier and one package. Your Sales Rep walks you through the choice on a 20-minute call.

Choose your tier and package. Make it Boom!

20 minutes with our Sales Rep and you'll walk out knowing exactly which tier and package match your goals, your budget, and your next 90 days of content.

Book your free strategic call